
If there ever was a shortcut to getting more Google traffic, this is it:
Use VIDEO!
(along with 2 little-known insider tricks)
A FEW INTERESTING FACTS:
* Forrester Research has reported that: “The chances of getting a page 1 listing on Google increase 53 times with video.”
* YouTube is the 2nd biggest search engine in the world, behind Google. People SEARCH for videos. YouTube gets 1 billion unique visitors each month.
* Google now shows videos BEFORE text content.
* Google often shows VIDEO THUMBNAILS next to the search listings of the pages that contain a video.
* “Videos in search results have a 41% higher click-through rate than plain-text results.” (Econsultancy.com)
HOW TO TAKE ADVANTAGE OF THIS:
1) Include video in your content. Even if you just embed a YouTube video on your site, your visitors will LIKE YOU MORE and
STAY ON YOUR SITE LONGER.
2) Use the proper “schema.org markup for videos” in your site’s code.
This gives Google more info about your video content. For example, what’s the video’s title and description, how long the video is, where Google can find a thumbnail for the video etc…
Google can read TEXT just fine. But they need some HELP to figure out what VIDEOS are about. The MORE INFO Google has about the videos that are embedded on your site, THE BETTER!
3) ADD A VIDEO SITEMAP TO YOUR SITE:
This is a sitemap that has links to all your videos. Google can read the sitemap, find that video content, index it, and add it to its search results much faster.
Huge sites like the New York Times get crawled several times daily.
But, if you own a smaller site, like most of us, Google can take up to 4 weeks or more to find your content and index it.
In fact, sometimes, pages with great content never get found by Google! That’s why it’s CRUCIAL that you use a video sitemap.
HOW TO DO ALL THIS, WITHOUT WORRYING ABOUT THE TECHNICAL MUMBO JUMBO:
I just came across a WordPress plugin that will do ALL the techie stuff FOR you.
1) First of all, the plugin adds the proper “schema.org video markup” to your content, AUTOMATICALLY.
The plugin can generate the code from videos you host on your site, as well as from videos hosted on “video sites” like YouTube, Vimeo, or DailyMotion, that you have embedded on your WordPress site. It even works if you just LINK to an external video (like a YouTube video).
2) The plugin also creates a really cool-looking video sitemap that notifies Google every time you add a video to your site.
That way, your video content gets indexed even faster!
You can see screenshots of the plugin, as well as download a demo, If you want to get more traffic, this is one of the best ways to do it.
This plugin does something that Google WANTS you to do. In fact, on the plugin’s site, there’s a video from Google’s own Matt Cutts who talks about the importance of adding the proper schema.org markup to your sites
Some Informations about 1-Click Video Ranker WordPress Plugin:
Today, most of the sites that only use text are DEAD IN THE WATER. VIDEO is the name of the game. Your customers have to use video. Even just embedding a simple YouTube video in their content, can create more traffic, and visitors who stay longer and buy more!
The plugin adds the proper “schema.org video markup” to the posts or pages that have an embedded video. This gives Google more info on the videos (title, description, duration, video thumbnail, etc). Google values video a lot (they own YouTube after all). So, sites that use the plugin stand to get ranked much higher.
Google may also show a video thumbnail that will be shown next to the site’s Google search listing. This increases CTR and traffic even more.
The plugin can generate the code from videos your prospects host on their site, as well as from videos hosted on “video sites” like YouTube, Vimeo, or DailyMotion, that they have embedded on their site.
2The plugin also creates an XML video sitemap and notifies Google every time a video is embedded to the site. This will get the video posts indexed even faster. Very often, posts with great content never even get indexed, so it’s crucial that people use a video sitemap..
1-Embed a video in your content:
People LOVE watching videos and Google KNOWS it. Why do you think they bought YouTube for $1.65 billion (with a “b”)?
If you have a video embedded, people will spend even more time on your site. The more time people spend on your site, the more high-quality Google thinks your site is (after all, that’s why people spend more time on it).
Even just having an embedded Youtube video can make people stay a LOT more than if you only had text.
If you have a video embedded in your content, it gets ranked higher. Also, for many keywords, videos now appear on the top of Google, before text-only content.
2-Add an XML video sitemap to your site:
Many times, great content never gets found, because Google doesn’t know about it.
Sure, some big sites like the New York Times get crawled several times a day. But, smaller sites may only be crawled once a month.
If you have an XML video sitemap that has links to your videos, Google can find that video content much faster, index it, and add it to its search results.
There are also ways to have the XML video sitemap get updated automaticaly, every time you add a video to your site, and have the sitemap pinged to Google as well (keep reading to see how to do this).
3-Use the proper “schema.org markup for videos”:
This is basically “special code” that gives Google more info about your video. For example, how long it is, its title, where a video thumbnail can be found on your site, etc.
YOU know what the video on your site is about, but you need to tell GOOGLE what your video is about, as well.
The more info you give Google about your video, the higher the chances that your content will get ranked higher.
Not to mention that Google is now showing VIDEO THUMBNAILS next to many listings of pages that have an embedded video. That way, those listings STAND OUT and people click even more on them.
Here are some examples, for all sorts of keywords, from some of the most succesful sites:

The above are Google listings of “normal pages” that have text and that also happen to have an EMBEDDED VIDEO. They are NOT listings of some “video site” like YouTube. Notice how the video thumbnails make them stand out!
1-More Traffic:
The plugin helps Google understand what your video content is about. Since Google values video, they will rank your site higher.
Google may also show an eye-catching video thumbnail next to the search-engine listings of your posts and pages that contain a video.
That way, you get even more clicks. Plus, over time, Google will see that your site has a high CTR and will promote it even higher. Result: Even more traffic, sales, and cash.
2-Fast Indexing:
The plugin creates an xml video sitemap that helps Google index your videos quickly, so you get traffic faster. Remember: It’s not enough to have great content on your site. Google needs to know about it as well!
3-Less time and effort:
Automatically adds the necessary info to all your existing video posts and pages, with just one click. That way, it saves you time and effort.
4-Does the boring stuff:
Fetches the video info on new posts and pages with just one click. That way, it saves you from the boring task of typing all the details yourself.
5-Flexible:
The plugin recognizes your own, self-hosted videos (mp4, mpeg, flv, avi, wmv, swf etc), or even videos from Youtube, DailyMotion or Vimeo.
6-Peace of mind:
It shows you how each video post will look on Google, before you publish it. That way, you can modify it until it looks exactly like you want.
7-Google wants you to do this:
Listen to what Google’s own Matt Cutts has to say on the subject:
Vydeo Presenters are perfect for presenting videos as each character comes with 5 distinct poses, that will bring your video to life.
Recommend Reading:
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